Who knows what you do?  Does your family know what you do?  How about your friends?  Strangers?

Do you know what you do?

I don’t think it is a trend, because I’m sure that it has been going on before I was born, but too many people don’t actually know what they are doing.  If you can’t articulate your cause, your passion, and / or you business concept, how do you think your customer is going to be able to connect to you?

Figure out what you do and then go tell the world!

– Catalyst John

By the way…  I am a business coach.  I help small business leaders and entrepreneurs achieve their next level of success.