Yes, we are seed planters. We need to look at our business from the perspective of farming. We till the ground, plant the seeds, water and fertilize them, and wait for the harvest.
The irony is that we live in a 24/7 society, but our “seeds” take time to mature for the harvest. We do not plant today and harvest tomorrow. Per the National Sales Executive Association only 2% of sales are made on the 1st contact and 80% of the sales are made on the 5th to 12th contact.
Did you catch that? 80% of the sales are made between the 5th and 12 contact.
What is your sales strategy? I believe in relationship marketing; plant the seeds and wait for the harvest. I suggest that you have a contact strategy that generates 12 distinct and separate contacts. Once you make the initial contact have a system to follow up for a year minimum. Find ways to serve not sell to your potential client. Find opportunities for them to come to your web site for advice. Become the go to site for information on your industry. Find ways to develop relationships and invite your current and potential clients to social activities. The list is endless.
Be a seed planter!
– Catalyst John, Business and Entrepreneur Coach
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