When does your business transaction end? Most entrepreneurs believe that it is over once they deliver their product and/or service and get paid. I think that this is just when it starts. I want to separate myself from all the other entrepreneurs and that is why I make sure to follow up after the transaction.
Imagine how your clients would feel if they received a hand written card in the mail from you thanking them for their business. Now imagine if you did that and then gave them a follow-up call two weeks later to make sure that they were getting value from the product (or service) you sold them.
(This is also an amazing way to respond to a prospect that does not buy from you.)
Now, let’s take this a step further. What if you sent them a card (not an advertisement) on their birthday, wedding anniversary, or the holidays?
What if you regularly reached out to your “old” customers and checked in on them. I schedule reminders to help me keep in touch with prospects and former clients. I don’t do it to sell to them; however, I bet you can imagine how well they would receive news of an exciting opportunity for them to spend more money.
An interesting side effect occurred that I did not realize. The other day, someone on Facebook was pretty rude to me. All of a sudden, I saw the post blow up with comments as my friends and clients immediately engaged the guy. I never had to respond because my audience did. You can’t buy that kind of loyalty. However, you can build amazing relationships simply on how you act after the sale.
Don’t let the relationship end just because you received payment.
– Catalyst John
How do you follow up with your clients?