As an entrepreneur or business leader, who do you dress for?  Do you dress for yourself or for your customer?

Many small business owners, entrepreneurs, and leaders dress down because we can.  There is no “dress code” for the boss.  Even though there is not a dress code for you, I want to encourage you to dress up for your customer.  Personally, I want to show my customers a sign of respect that I value their time and business so I try to dress up daily.

My answer is that when I get up in the morning, I dress for my current and future customers.

– Catalyst John