2018

Change is good

The week after Christmas, I had some down time. I loved it. It gave me time to reset and reboot. It gave me time to think. Most importantly, it gave me time to rest.

I spent most of my downtime with my family. Life is good when I am surrounded by my family.

January 1st is really just a day like all others, but it definitely affects me. I can’t help but love the potential of a new year. I can’t help but think about what could be in 2018. I love it.

Some people argue whether you should have resolutions or goals and how quickly you will fail them. I have resolutions. It is just what I call them.

I have areas of my life that need to change. I need to change them. I am resolved to make changes. Yes, I most definitely may fail some (or even many), but I am resolved to make significant and important changes in my life. I like that we can use the first day of the first month of the year as a benchmark of where we are and where we are going.

I have some specific “places” that I want to go and I have some specific targets that I want to hit.

My biggest one: I want to change my business. I want to enjoy running a business that is all me. The other day, I went shopping with my oldest son for a new guitar. We found one and it just looked like it belonged to him. It looked like that is what my son would be holding if he could have any guitar he wanted.

That is what my business should be. It should fit like a tailored suit. (FYI – that is how your business should look too.) It should be a mirror to your core and reflect you.

I am going to struggle with this. I am going to struggle to be authentic and to make sure that I follow my heart when it comes to this business.

You may ask, why?

Simple. I don’t trust my real vision. I fear that others will not embrace it. I fear that it will not grow to be what I hope that it can become.

For years, I have struggled with explaining what I do. It has been something of a lie. I have tried to come up with the right words for the right things to say so that my business will connect with the right paying clients. But the real reason I struggle with how I need to explain what I do is because I am trying to tell the wrong story. I have been avoiding the reality of what my core vision for this business really is and therefore I am not telling an authentic story. And that is why I can never come up with the right set of words to describe what I do for my clients.

But I have come to a conclusion that I can no longer live that way. I have to finally unleash the kraken and let this business go where it deserves to go.

I appreciate you taking the time to read this. It has been a confession of sorts. But mainly it is a public announcement of my intent.

No longer will I try to hide from my real vision and dream.

If you want to find out what that is, please come back and visit this blog. I am pulling back the veil and will be uncovering the business I will be running in 2018 (and hopefully many years after).

If you own a business, I am the hired gun that helps you create a battle plan for your business. I have an armory of business growth strategies and tactics to help equip you to grow your business.

I will end this post with a quote from Og Mandino:

Today I begin a new life. … Today my old skin has become as dust. I will walk tall among men and they will know me not, for today I am a new man, with a new life.

– Catalyst John

 

cat·a·lyst: an agent that provokes or speeds significant change or action

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