Never stop…whatever you do, do not stop…

Image courtesy of posterize at FreeDigitalPhotos.net

Image courtesy of posterize at FreeDigitalPhotos.net

Never stop…whatever you do, do not stop.

This was some of the best advice I have ever received. I was about to run up several flights of stairs while holding a ram and my friend reminded me how to beat this stage of the SWAT tryouts. The ram is a dynamic entry tool that helps you remove the front door from the house that you are trying to enter. I love this sales description: “35 lbs of door-shattering fury.”

I’m was standing by at the bottom of the stairs. An instructor started the time and told me to move! I hit the first step and gripped tighter on the ram. I focused on touching the chain link fence at the very top of the stairs. About halfway up, my legs were on fire and my lungs were screaming. I kept repeating “never stop” in my head and continued up the stairs. I concentrated on the next step and then the next step… I pushed through the pain and kept moving up each step. I simply refused to stop.

I hit the top of the stairs and hit the fence with the ram. I took my time walking back down the stairs since my legs were like jello. I sat down and waited for the EMT to check my vitals. At least a dozen of us waited for the EMT to declare that we would not code out from the demanding tryouts.

Even though this advice was for a very specific SWAT obstacle, I have used it a lot in business and life. When I’m out for a run or I’m about to sit down to tackle the next obstacle of growing my business I remember that advice.

Never stop…whatever you do, do not stop.”

Success comes from perseverance, from pushing forward when the people around you are falling out, and from sweat equity.

Success is achieved when you never allow yourself to stop moving up those stairs.

What is that thing in your business that you need to tackle like a SWAT operator? What have you allowed yourself to stop pursuing? Where have you lost momentum?

– Catalyst John

Please note: I reserve the right to delete comments that are offensive or off-topic.